When you think of Roma nova , you cogitate of bulbs in apple - greenish pots . The glasshouse , run by Erik and Brenda Willemse , has a strong blade with high - timbre product in a wide range .

Beautiful bulbsRoma nova buy lightbulb from bulb growers that grow the bulbs out of doors in the theater of operations . They have been doing this for years with fixed product line from a number of growers . Erik goes into the fields himself in outpouring to select the in force quality together with the growers . " We make certain the varieties are really grown as bulb - on - pot varieties . You see that subsequently : the bulbs stand prissy , steady , and straight on the pot . "

Once received , the bulbs go into the cold store where it let different temperatures to model an ' hokey winter ' . When the medulla are embed in pots , they go to the frigid greenhouse . This method of polish choose a little longer , but benefit the quality of the plant . The nursery is make out for its compact multifariousness . And this is due to the stale cultivation method acting : " The combining of dusty and light maintain the varieties nice and short . "

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20 years Roma novaLast summertime , the squad at Roma nova fete their 20th day of remembrance . Over the year , they have grown into a lead lightbulb - coerce company . In the interfering period , they function with a squad of 60 employees , on a finish area of 1.6 hectare . Brenda : " We have a close - knit team , despite it being seasonal study . We find it very of import that besides the surd body of work , there is also clip for socialise with each other . As a consequence , our employees enjoy amount back to us after the summertime break . "

Innovative hardwareRoma nova is fuck for their voguish hardware . Brenda : " I worked in cosmetics for years , and that ’s where I learn a lot about branding . Every year we define new styles , and that includes new hardware . I always keep my centre exposed when it comes to trends , so we sometimes go to Paris for inspiration . I am also very involved in data depth psychology , which enable me to assess what works and what does n’t . "

On each packet , a QR codification is placed that links to the Instagram varlet . There , consumer get a behind - the - scenes look and can get all the pourboire on how to handle for our plants .

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For more information : OZ PlantenMagnolia 11 VBA Zuid1424 LA De Kwakel , Netherlands[email   protected]ozplanten.nl