The Colours of Nature growers ' association employ Royal FloraHolland ’s stock and order picking services to sell its products . It does so via Floriday in compounding with the HortiHeat app . Edwin Erwich , creditworthy for sales at Colours of Nature : " This is the arrant combining for trade our products . This way , we can attend to our customers within 90 minutes and check that we can perform at the level that we want to offer our customers . "
colour of Nature is a growers ' tie-up of seven growers with ten companies that together offer a broad potpourri of mini gerberas . The ship’s company has a strong focus on the retail market . The needs of the retail sector exceed what an individual grower can provide , which is precisely why these growers have joined forces in Colours of Nature . By working together , listening to the customer and optimizing logistics , Colours of Nature is able to meet the needs of its customers . For representative , the indigence to supply a heavy and wide reach of products in combination with efficient logistics . to sell its full supplying , Colours of Nature only uses unmediated sales . Since June 2019 , it has done so using stock and fiat picking services from Royal FloraHolland in combination with Floriday and the Hortiheat app . This combining has become an important part of Colours of Nature ’s sales agreement strategy .
maintain control with verbatim salesEdwin is convinced that direct sales are the idealistic way to trade its mountain chain of mini gerberas . Through unmediated cut-rate sale , he retain control over the product and the provision . He set the terms of the products and is in charge of the pass for a sealed period . In addition , direct sale allows him to tender speed and tractableness to his customers and thus supply them with the best possible service .
logistical disburden with Fulfilment servicesWith Royal FloraHolland ’s Fulfilment services , the supply is delivered from a Royal FloraHolland stock location in Aalsmeer , Rijnsburg and/or Naaldwijk . Colours of Nature regularly delivers products to the stock location for this purpose . Floriday records in real metre what is in stock for all growers , at the various locations . When an order is received by telephone set , this order is written off from this parentage and Royal FloraHolland dribble out the delivery . Edwin explains : " Thanks to this avail , our cultivator no longer have to create a delivery sort in their EAB package for the orders . This can just be done at the end of the day by choose all the sale orderliness in Floriday and fall them with one thrust of a button . "
Through the use of descent and order cull services , Colours of Nature can very cursorily deliver a fresh supply of flower right away from the growers to its customers . Customers need to pick out from a wide assortment of products that can be deliver quickly . By using this inspection and repair , Colours of Nature can substantially reduce its logistic surgical procedure . Fulfilment also lick the problem of high transport costs for small orders . It is therefore a unexampled way of organise logistics . " For Colours of Nature , this is the ideal solvent to attend to our client well . Since we have been using this inspection and repair , client have received their orders within 90 minutes and we have not had a single charge about our legal transfer , which is of course great ! " say Edwin .
HortiHeat order lists in combining with FulfilmentAll heaps with provision at the Royal FloraHolland stock locations , thanks to Fulfilment services , are offer via the Floriday app HortiHeat . With HortiHeat ’s assistance , Colours of Nature institutionalise out order lists to its customers . Edwin : " With HortiHeat ’s order lists , we offer our customers wash room by permit them to place an decree anywhere and anytime , with just a few clicks . This can be done by estimator or smartphone . I commit the parliamentary procedure list twice a day so customers can choose when they want their guild deliver . For us , HortiHeat is an excellent and fresh way of mould . "
Actively work out with direct salesFor Colours of Nature , the stock and order piece services and the HortiHeat app have become important components of the sales scheme . Edwin Erwich is confident that unmediated sales are the elbow room of working of the future tense . Telephone and email will of row carry on to be used . client of Colours of Nature also need a piffling time to get used to this young buying method . grant to Edwin , it is therefore not possible to sell supply through HortiHeat without have to take military action . accord to him , it is substantive to start turn with lineal sale .
