The cognitive operation of transform a California Spring Trials display into a real display begin month in overture . It is fascinating how an idea that starts as a pipe dream evolves into a design on composition by a marketing team and finally do to life in full color . Marion Meesenburg , Darwin Perennials ' Marketing Specialist explicate .
Darwin Perennials begin considering CAST in September , following its product advancement meeting in August , where it names and creates a story about new plant . CAST offer the perfect setting to focus on fresh salmagundi and localize the stage to showcase the best flora tale , highlighting the benefits offer up to customers .
For object lesson , the Phlox Candy Cloud Series is a Modern , remarkable Phlox that flower after P. divaricata but before Salvia nemorosa , offering show - stopping semblance . The challenge was how to display show - hold back colour from afar , moderate to the idea of a Phlox Waterfall .
The decision was made to call the entire display the Spring Showcase , as it included other new Spring introductions around the sensational waterfall design , such as the Erysimum Brightside Series and Geranium Purple Glow . Some 2024 intromission were also include , such as the Saxifraga Marto Series and Phlox Spring Splash Series , which blossom after P. subulata and before P. divaricata . The cardinal takeaway is that benches can stay full and colourful from former Spring through late Spring .
The new introductions featured gloss breakthroughs for Penstemon Rock Candy – Coral and Pink Improved ( summary Penstemon ) , Penstemon Mountain Treats Series ( average - sized ) , and Penstemon Summit Sweets Series ( tall but very manageable at retail ) .
The concept of " confect for hummingbirds " inspired a candy shop class display for client and hummingbird alike . For those look to add together plants that draw hummingbird to their assortment , the new Penstemon was a smasher with both hummingbirds and customer .
The other two displays showcased raw Lord’s Day and nuance varieties . Standouts included Rudbeckia Suntacular and Brunnera Frost King . More information about all the fresh varieties is usable online .
For more selective information : Darwin PerennialsTel . : 630 231-3600www.darwinperennials.com
