Kester Capital has indorse the MBO of YouGarden , one of the UK ’s big multi - channel abode shopping retail merchant of horticultural products . The business operate through its direct - to - consumer stigma YouGarden as well as acting as a gardening category manager for a number of high profile retailer including Amazon , Ideal World TV Shopping , Groupon and Shop Direct .
headquarter in Lincolnshire , YouGarden is a fast - growing business that has break up the springy intersection subsector of the UK gardening market through its multi - channel offer that meets consumer demand for option , speed and flexibility of delivery of live plants . The line of work has monetised a diverse range of routes to grocery store , selling direct to consumers via its own branded sales canal include online ( via its two websites ) , members order and traditional family shopping sales channels , with a grow client base of over 800,000 .
YouGarden was found by enterpriser and womb-to-tomb gardener Peter McDermott ( Managing Director ) and in the last twelve months has reached taxation of over £ 17 million . Peter and the management squad have deport constituent ontogeny since the business concern was institute in 2012 , with revenues increase by over 35 % p.a . in each of the last five years .
The Kester Capital team have known Peter and the business since it was founded and provided cum capital in 2012 .
Cameron Crockett , Managing Partner of Kester Capital , said : “ YouGarden is a well - broaden and highly scalable business delivering significant growth year on yr . go by a adept - in - family direction team with a alone skillset of deep horticultural noesis , hot works provision range of mountains direction and strong marketing and customer service skill , the business has follow through its focus on delivering the very good to its customers . We are charmed to be plunk for YouGarden , which has continually taken food market parcel from the traditional garden center and legacy abode shopping retailer . ”
Peter McDermott , Managing Director of YouGarden said : “ Our partnership with Kester Capital gives us the supererogatory firepower and support to accelerate the company ’s expansion plans . The team at Kester really understand our job and have a foresighted track criminal record of supporting growth in UK business . We are excited to work with them in edict to take YouGarden to the next level . ”
For more information : Kester Capitalwww.kestercapital.com
YouGardenwww.yougarden.com
