United Selections and Könst Alstroemeria are collaborating for a bit over a twelvemonth now and are very pleased so far . But what do roses and alstroemeria and zantedeschias have in usual , you may think ? In this clause , Paco van der Louw of Könst Alstroemeria and Edwin Kirwa of United Selections excuse why they entered into this strategic collaboration , how they stay independent and why it has proven fruitful .
The Könst Alstroemeria and United Selections teams at their shared booth at theIFTFin Vijfhuizen , the Netherlands , earlier this month .
Expanding markets and staying independentUnited Selections and Könst Alstroemeria are both medium size family unit - have company . The top management of both troupe have sleep together each other for some years , and after many lecture , they noticed that they could help oneself each other to expand their food market . " United Selections is Kenyan ground and therefore has a big electronic web in Kenya whereas Könst is well established in Latin America . Könst want to grow in Kenya and United Selections in Latin America , so why not help each other ? "
In September 2021 , they decided to start a strategic collaborationism where both company cooperate on production and breeding action and share a booth at different funfair . At the IFTEX in Kenya originally this year , for example , they had a shared booth , as well as at the Expo Flor Ecuador in October and the IFTF earlier this calendar month . However , they rest autonomous with their own sales and commercial-grade activities .
United Selections in ColombiaUnited Selections assortment is gaining a lot of traction in Latin America . However , keep open up with the need for budwood has been a constant challenge . " Budwood from our miniskirt - showrooms in Innovacion and Denmar was not enough , but Könst giving us a space to bring on more budwood for United Selections in Colombia has enabled us to adjoin the increase demand , " says Kirwa , who see the demand increasing since the pandemic .
Bart Tesselaar , together with the United Selections team establish alstroemeria plants for the first clock time at United Selections in Nakuru , Kenya .
Könst in KenyaKenya , the place theme of United Selections , is an expanding market for Könst and they are therefore happy that they can now supply agriculturalist from the United Selections location , where they also have their showcase . " We used to embark our plants directly from the Netherlands to our Kenyan growers , where they needed to harden before they could plant . Now , we send them to the United Selections adeptness first , where they keep them for a few week to indurate . Here , we can monitor the timbre of the plants as long as possible , in go delivering a skillful character product to the grower " , van der Louw says .
AdvantagesBesides meeting the demand and delivering a better quality product , the coaction brings more advantages , Kirwa and van der Louw explain . " As our product are so different , so we are no lineal contender , but we can actively help each other find young client and forgather our different party ' commercial objectives . In Kenya , for example , we see increasingly more rose cultivator adding new crops like alstroemerias . And as we both have experience and a rage for plants , we can help each other in informing or giving advice in the culture of the Roses of United Selections or Alstroemeria of Könst . "
Also , the partnership enable growers to see the roses of United Selections and the Könst Alstroemerias at more locating . During the IFTF workweek , before this month , for example , United Selections Roses were on exhibit at the Könst deftness in the Netherlands . And in January , during the annual Open House outcome of United Selections , also alstroemerias will be showcased .
The outlook of the alstroemeria plants today at United Selections in Nakuru , Kenya .
ChallengesWith change comes novel chance but also challenges . " For us , the chief challenge was to get to know each other ’s crops , so they primarily were on the proficient side . Fortunately , we both have bully teams , and they both invested quite some prison term in educating each other about the crops . And are continuedly monitoring , to ensure the best quality . "
Future of growthWhen look forrader , Kirwa and van der Louw are certain about maturation . " We are now able to supply our growers and potential new growers with our production , and because of the energy crisis in Europe , we expect more requirement for flowers grown in Africa and Latin America . In turn , eminent requirement for our product " , they say . In term of Alstroemerias , van der Louw learn increasingly more rosaceous cultivator impart this crop to their motley . " Due to the partnership , United Selections can help us with find new growers and connect us with them . " When expect at the roses , Kirwa sees an increase in demand for atomiser roses , and as their assortment is increasing , they expect to grow further as well .
Expanding markets togetherTogether , they are also looking at new mart to blow up in , like Asia . " We drive to arise in Asia and betray more together because together we are stronger , " state van der Louw . Also , in Europe , they see opportunities to amplify , but then for their pot works lines . " We are known for our cut blossom , but we also have pot plant life , and we have high Hope for these lines in the European market . "
For more info : United Selections[email protected]www.united - selections.com
Könst Alstroemeriakö[email protected]www.alstroemeria.com
© FloralDaily.com/Elita Vellekoop
