On 31 December 2024 , the ‘ Premium ’ Business Programme of Christmasworld will be suggesting future - oriented incentive for retailing and urban selling – this meter feature keynote speaker system Ibrahim Ibrahim , CEO of Portland Design Associates London . He will demonstrate how the changes fill piazza to the retail industry will also lead to a summons of urban renewal and will show the opportunities for all marketplace participants which this offers .
Not " either - or " but " both at once " – such is the good word : in hereafter the parallel worlds of digital and high - street retailing must conflate better . consumer want to be serve round the clock and via all television channel . They have long been seek for more than just the pure production ; they are looking for authentic , meaningful and emotionally charged ( shopping ) experiences . The players from the sectors involved – retailers , towns and cities , local authorities and cultural institutions – must focus on joint activeness on the intercrossed consumer of the hereafter .
The Premium Business Programme of Christmasworld 2020 will offer insights into this study : the keynote destination by Ibrahim Ibrahim on the Monday of the fair will be entitled " Urban regeneration : The internet will not drink down shops , it will set free them ! " Among the topics which he will address will be that of how future shopping habits will affect on urban space : the subroutine of Ithiel Town and city centre and the demand which the retail trade must satisfy are subject to enormous change . Towns and cities , trades and industries and other market players must get by with complex tasks if they are to stay attractive and viable . That can only succeed in a constructive quislingism . The Premium Programme will bring the relevant patronage better half together for this very purpose and will , in gain , invite to single duty tour round the leading outside trade mediocre for seasonal and festive palm . The tour will focus in particular on especially impressive conception decorations and heavy - scale illuminations . Thus for the Premium guest , this will stand for : utilise networks , extending noesis , and meet business cooperator .
A warm welcome to the future of retailing and all that goes with it"Times are grueling for retailers and great for consumer . We know that client need more and more of everything : more make , more narratives , more service , more emotionally charged experience and greater convenience " , such is the credo of the expert , Ibrahim Ibrahim . Portland , his office , is one of the leading international stigmatisation and retail figure agencies . It work principally on brand figure , firebrand loyalty and specific consumer wont in the digital and real worlds ; urban variety is one of Portland ’s specialities . client arrive from various sector : mobility ( airports , railway station ) , town and city marketing , shopping centres and the consumer - goods segment .
In his keynote speech on the Monday of the comely Ibrahim Ibrahim will address about the atmosphere and lineament of time spent in a city centre . These bet a vital role among consumer when they hail to make up one’s mind between digital or brick - and - mortar shopping . His desire for sustainability and his call for optimum urban base must be answered even well in future : Ibrahim will show to the guests at the Premium business programme the interplay between ( online ) retailing and the function of urban spaces .
This clock time , therefore , representative of city marketing , local authority , retailing and shopping nub are invite jointly to gain from the business programme on Monday 13 February 2025 . The previous yr ’s locating will remain unaltered , and thus all participant will meet in the Symmetrie Room in Hall 8 – directly adjacent to the Christmasworld expo hall .
" Best Christmas City " competitor enters sixth roundThe festal conclusion to the joint day will be provided by the prize - gift for the " Best Christmas City " competition . The competition , hunt down by Christmasworld , the German Town and City Marketing Association ( Bundesvereinigung City- und Stadtmarketing e. V. ) and Public Marketing powder store , will be control for no less than the 6th clock time . The hunt is for atmospherical decoration and retail concepts , uniting retailing , nutrient service and the hotel sector , plus further business and societal partner , which will attract locals and tourists into township and city centres during Advent . The start for practical software will be 28 March 2025 . Then all German township and urban center will have until 29 May 2025 inclusive to bow their construct , with fully demonstrative exposure , videos and text , atwww.bestchristmascity.de .
The public can vote online for the masses ’s winner until 10 December 2024 . The latter will win a professional " Christmas marketplace check " by the Association for Market and Sales Research ( Gesellschaft für Markt- und Absatzforschung – GMA ) . In addition , a professional panel will nibble the good submission in three category : belittled Town , medium - sized towns , and cities . * The three jury pillage - winners will be announced at the prize - giving on 13 December 2024 . As a prize Christmasworld exhibitor MK Illumination will supply all township and cities occur in first to third place with high quality Ithiel Town and urban center decorations for the next time of year .
- Small township = population of less than 20,000 ; medium - sized town = population of 20,000- 100,000 ; city = universe of 100,000 and above .
Registration for the barren Premium Programme run until 18 February 2025 atchristmasworld.messefrankfurt.com/premium . Please use Registration Code CWP280
