“ It may vocalise a bit cliché , but good cooperation pays off , ” says chrysanthemum cultivator Ed van Paassen of the chrysanthemum cooperative VannoVa master growers . originally this month , he establish the fresh white chrysanthemum Ilonka and so far he is very slaked with the response . He only turn this variety in his 2.5 ha glasshouse in Maasdijk , the Netherlands , and has been part of the VannoVa mathematical group for a number of age . According to Ed , cooperation , not only between the members in this mathematical group and the breeders , but throughout the chrysanthemum sector is an important reason for the success .
Ed van Paassen among the Ilonka
encompassing range of high-pitched qualityThe VannoVa master grower group was founded in 2012 . It is a collaboration of 8 unlike chrysanthemum growers , each with their own species(s ) in which they specify . They mainly assist the higher segment in Russia and the Eastern European market . After many year of operate individually , Ed joined the group in 2017 and is still very happy with this decision .
“ I had a good sentence , but because I specialise in 1 diverseness , I was soon no longer a big player internationally . The requirement for a wide grasp is high , but offering a wide range and high timbre is unmanageable to combine in a nursery like we have . That is why VannoVa is a good solution . Everyone has his or her specialty and together we can therefore offer a good range of high-pitched - quality chrysanthemum . ”
Search for Bacardi ’s replacementThe group also serve Ed in his pursuance for an melioration and heir to Bacardi . After class of arise Bacardi ( since 2011 ) , he throw completely to Ilonka after many trials and chain trial . “ We are always looking for improvements and discuss this with the group was very helpful . Together with Dümmen Orange , the stock breeder of Bacardi and also Ilonka , we have ready up various trial and we have examined whether this variety is a practiced replacement , whether it fits well with the current VannoVa range and what the demand from the craft is . ” After positive issue , it was decided to shift completely to the Ilonka . " Bacardi is now completely out of the industry . "
Positive reaction to IlonkaEd is very pleased with the response . “ At the moment there are four providers of Ilonka , including me . I only started harvesting the first commercial message stems earlier this month , but the first agriculturalist has now been work with Ilonka for six months and is very satisfied . The trade swop well and is very pleased with the pure white color of the flower , the green heart and the even flower distribution . It is also a prissy , uniform variety to maturate . Moreover , a new variety like this still offers many opportunities for betterment . "
Cooperation in the sectorEd is very enthusiastic about the collaboration between the members of the group and the breeders , but also about the collaborationism between all Dutch chrysanthemum grower . “ The dandy matter about the chrysanthemum sector is that it is very open and that a deal of knowledge is shared . We all want the chrysanthemum to do well . That is why we do not want exclusivity for Ilonka , for example . We can not suffice the grocery alone , we need each other . This only makes the variety more successful . ”
Cooperation is also very important in the field of cultivation , Ed explains . “ We try out to control everything organically as much as possible and when you set forth a unexampled form , it is extra important to wield good contact with the suppliers of the constitutional crop protective covering products . There is also structured consultation and knowledge exchange between the Ilonka growers . Each kind require a specific approaching , and we want to master Ilonka ’s approach as quick as possible . ”
2020 : a feverish but good yearLast year was a hectic , but ripe class , in which the grandness of operating in a chemical group became very clear . “ VannoVa has always had a webshop , but last yr more than ever was order via the webshop , because supplying restrictions were set by the auction to limit the throughput . As a outcome , buyers fleece up online and we would never have been able-bodied to continue as well without the webshop . Here , too , the collaboration has move over us an enormous lead . ”
FutureCollaboration is also central to VannoVa in the futurity . " We require to strengthen this within the mathematical group so that VannoVa remains a strong and leading marque in the chrysanthemum sector in the future tense . "
For more entropy : Vannovawww.vannova.nl
