As of 1 October , Agrolux will have a dissimilar look . Denis Dullemans and Nico van der Houwen , two well - known faces of the company , are saying goodbye . " We started small and grow to be a securities industry leader . Now it is up to others to build on that position . "
Nico van der Houwen and Denis Dullemans
Simple and pragmatic"Cowboys , that ’s what we were called in the origin . We were a literal spine in the side of enceinte lighting companies , " says Nico van der Houwen . 12.5 years ago , he started working at Agrolux , the company that was founded six years earlier by Denis Dullemans and his Fatherhood , Harry . The first 1000W rules of order was sign in 2009 by VDL Fleurs . The first 2 to 3 years were unvoiced work , and then thing started to take off . In addition to a good product , the growth was mainly due to the company ’s simplicity , Nico believes . " We have always hold on it unproblematic and hardheaded . We did n’t make a ado out of doing something interesting , but just paid attention to the customer and made sure we could deliver what we promised . "
Denis sum up that it is those in gardening who have made the company big . " You see that in horticulture , there are representative and project leadership everywhere , but if you inquire how often they have been in a glasshouse , the conversation is over quickly . Our team arrive from horticulture . Those hombre know what they are talking about . " And with that , they also do it the magnanimous focus on surgery . No selling department , just your own outdoor stage at an American fair . And stopping by the off - license to buy a nursing bottle of vino for a good client . skimpy - and - mean , before it was pelvic girdle , in reality . " If you trade a corner of bulbs to a customer and earn 100 euro from it , you have to make certain that it arrives in in effect condition and that you still have 80 euros left , " Nico summarises . " Otherwise , you wo n’t last long . " And that , he believe , is also the charm of gardening . " Entrepreneurs without haughtiness , who know what they are babble out about . "
In 2017 , Agrolux was acquire by US multinational Scotts Miracle - Gro , which also learn their main competitor Gavita a year before , and since then , they have been part of Hawthorne Gardening . Were they at the vanguard of the wave of investors that have found their style into gardening since then ? No , Nico sound out . " It is a different situation whether you join military force with an investor or become part of a party with market majuscule . With Private Equity , you are bought , and the day comes when you are sell again . Within the Hawthorne Group , we are part of a company . A number company indeed and Agrolux is a strategic purchase , but a company with a long - terminus vision in horticulture . "
New eraNow , 4.5 age after , their earned run average at Agrolux is coming to an end . Coincidentally at the same meter - although that is also very convenient . With Nick Boelen at the helm , a novel team is quick to impart the company with confidence . " We have check how to take a ship’s company from more or less a standstill to full speed . This company now has other goal : no more building up , but continuing , " Nico read . " With Nick at the helm as sales agreement director , that will be fine . " On 1 October , he himself will take up another challenge in professional horticulture in purchase order to focalize again alone on build up and speed up .
Denis let in that he needs to think about how he require to continue his path . " After 18.5 geezerhood , it ’s honestly not soft to think of something that will bring as much joy as work out for Agrolux does . "
For more information : Agroluxwww.agrolux.com
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