Gradually , the first seasonal flowers from Dutch greenhouses are making their appearance , and a term of enlistment around the box at Hans Visser Bloemen , a major Dutch efflorescence exporter who is heavy involved in auction purchasing and furnish both retailers and florists throughout Europe , give a right impression of the available selection .
" We buy as much as possible at the auction bridge , " explained director Martijn de Zwart and manager Richard de Boer . " What we can do straightaway , we do , of grade , forthwith , but our client base benefits from what chance at the auction . So , we buy at least 80 % there . "
The supplying at the auction sale has been passably stable in late week . The major change lately is in Central Auctioning . " A confident exploitation , " says Martijn , " as it offers more overview and we as a major purchaser benefit from that . You see that the dynamics change , but it does not lessen the importance of the auction as a tool . There will always be some form of vendue because the grower , especially when he has a wide-cut and seasonally modify assortment , but demand that price formation . "
Webshop is a toolIncidentally , futures trading and auction sale trading in flower are always search a symmetry , Richard know , but both are subject to variety . " The biggest difference of opinion from the yesteryear is that there is much more contact with the cultivator . An important reasonableness is that they often work more on a effort base . On the other hand , you see that the swap itself attempt out its customers less . Webshops have become increasingly important , and everything is digital . Although we have one too , we see that webshop more as a instrument . We continue to focus on personal contact ; customers are not just a routine , and I think we have inter-group communication with every customer daily . "
Sustainable business practicesHans Visser Bloemen has seen its numbers produce slightly over the past few years , but on the other hand , it has n’t " discover " any outstanding Modern markets . If anything stands out , it ’s Eastern Europe , where about 20 % development was actualise over the retiring three years . Customers are jobber and florists , " from very large to very small , " but according to them , they never deliver to a client of the customer . " That can be quite a balancing act , but we are very sharp on that . As much as we want to move forward and keep up with all modern engineering , we also want to maintain personal contact , a earphone call , and a sojourn . It may sometimes postulate a bit more attempt , but in the recollective terminal figure , that ’s the most sustainable path of doing business . "
For more data : Hans Visser BloemenRichard de BoerEmail:[email protected]www.hvisserbloemen.nl
© FloralDaily.com/Geert Peeters
