Colombia place in 2022 as the secondly declamatory blossom exporter in the human beings and the first in clove pink , standing out for its wide-cut floral multifariousness , with 1,600 form and 60 dissimilar mintage , according to Trademap . The floriculture sphere generates around 200,000 jobs , of which 60 % are occupied by women .
Through a joint effort between ProColombia and the country ’s business association , during 2023 , Colombia reaffirmed its position as one of the direct humankind exporters of flowers , with total export of USD $ 2,096 million , showing a growth of 2 % compare to 2022 , according to flesh from the DANE ( National Administrative Department of Statistics ) .
The United States was consolidated as the main destination , with 79 % of Colombian flower exportation and a value of USD $ 1,661 million , be by Canada with USD $ 67.7 million ( 3 % ) , the United Kingdom with USD $ 64.5 million ( 3 % ) , the Netherlands USD $ 55.7 ( 2.7 % ) and Japan with USD $ 47.1 ( 2 % ) .
Among the products most demanded by the US market are flowers and bud for bouquets , roses , pompon , and carnations , and hydrangeas , among others .
The Valentine ’s Day and Mother ’s Day seasons are key moments for this sphere , in which Colombian company concentrate their drive .
One of them is Karen Lorena Ortegón , chief executive officer of Yakaren . “ Of our international market , 80 % of exportation are maneuver to the United States and the other 20 % between Europe and Asia . ProColombia has helped us a lot . The living they have give way me in the process has been magnificent . Their invitation to the bazaar open up many doors for us . For example , when they did the business enterprise matchmaking meeting place , they were the case for us as small producers to show ourselves to the outside market place . ”
On the other hired man , Carolina Novoa , Commercial Manager of Flores Silvestres ( Wild Flowers ) , highlighted that “ ProColombia has always been a great friend in our exportation cognitive operation . We have participated in several business matchmaking assembly , and for this , we have obtained contact lens and alliances that have helped us to grow . In addition , ProColombia has give us the chance to make visits and commercial-grade agendas in commonwealth that are of interest to us to
exportation . We have toured the United Kingdom , creating impregnable alignment for export , and we also have visit to Argentina and Uruguay that are within our independent market place '' .
The commitment to sustainability is also evident , as more than 50 % of the flower export by Colombia have the Florverde Sustainable Flowers corroboration , encourage responsible practices within the industriousness . With these figures and data point , Colombia demo its importance and leadership in the spherical floriculture market .
“ The loyalty and collaboration between the worker of the sphere have paved the way for our Colombian flowers to position themselves in the extraneous securities industry . We will continue to join efforts for the internationalization of products from Colombia , the Country of Beauty , " said Carmen Caballero , president of ProColombia , the promotion agency of the state , part of the Ministry of Trade , Industry and Tourism .
The Country of Beauty remains one of the nations with the great diverseness of flowers in the populace . According to Ceniflores , we have 1,600 mixed bag of flowers and 60 unlike coinage .
ProColombia and the Internationalization of CompaniesProColombia has several broadcast and strategies to facilitate Colombian entrepreneurs exportation . Among them are the Internationalization Factories , which is an initiative that seeks to increase non - mining and Department of Energy exports , promote exportation culture , and expand the export business fabric .
On the other script , it also has spaces like Futurexpo , meetings that are in line with the pillars to boost non - mining sales afield . These are summarize in the promotion of exports of MSMEs , more territory impart to non - mining and energy export ( with a particular focus on PDET areas and municipalities with less than 200,000 denizen ) , more sale to Latin America and the Caribbean , more goods and services with append time value overseas , and the backup for economic unit of differential population such as pagan mathematical group , women , young person , LGBTIQ+ community , autochthonous citizenry and dupe of the armed fight .
In addition , they hold national Business Rounds and international business matchmaking meeting place to add together the national exportation offer with external buyers .
All this , follow the roadmap of the Ministry of Trade , Industry , and Tourism , with whose support it attempt insurance with social , economic , and environmental justice under the antecedency of the Colombian Government , the National Development Plan , the Reindustrialization Policy , and the Foreign Policy .
